DIANNA M. HOPKINS

Head of Development  |  McNay Art Museum

​May-August 2017

 

• Department Leader– Led staff of 16 in four key areas: Institutional Giving; Grants & Sponsorship; Visitor Services & Museum Store; and Special Events.

• Development Plan- Created robust development plan to reach department funding goals of $4.6M through appeals, campaigns, renewals, and donor relationships. This included successfully expanding the grant program by 60%.

• Goals and Outcomes- Introduced and established measurable goals for department as well as for team members to include Performance Quality Improvement, and Key Performance Indicators for the first time to the institution. 

• Donor Sponsorship- Redesigned and implemented sponsorship programs for corporate partners,  exhibitions, auxiliary groups, and general membership.

• Department Policies– Designed and implemented department policies and guidelines related to handling philanthropic gifts; financial management; stewardship of donors; collaboration with other teams; and sharing measurements and outcomes with the public to increase transparency.

 

Director of Development  |  The Children’s Shelter 

April 2015-May 2017

• Department Leader- Managed department; establishing goals and metrics to direct the implementation of appeals, campaigns, special events, grants, and stewardship practices.

• Strategic Leadership- Provided strategic leadership and reporting for the department (including Performance Quality Improvement and Key Performance Indicators) to ensure successful progress towards goals and outcomes.

• Development Guidelines- Developed and implemented guidelines to reflect ethical and best practices for agency as part of licensing and accreditation for the Shelter.

• Development Plan- Directed a robust development program inclusive of the annual appeal, monthly giving program, grants, United Way, third party events, and special events to exceed the annual department goal of $3M.

• Increased Giving- Increased giving in two years of 134% through the annual appeal; 98% through unrestricted on-line and general contributions; 123% through grants increased; and 14% through special events.

• Advocacy- Served as the primary community liaison for the agency within; building relationships with constituents to create meaningful connections to the mission, vision, and programs at the agency.

• Communication- Produced agency Annual Report and managed agency reporting to show transparency and accountability with donors and community members. Additionally, produced monthly and quarterly publications for community members.

• Special Events- Assisted in the coordination of annual internal and external special events. This includes the coordination of vendors, event space, donor cultivation for events, donations, etc.

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Stewardship and Recognition Specialist       

Children’s Hospital of San Antonio Foundation / Friends of Santa Rosa Foundation

July 2013-March 2015

• Endowed Chair Program- Developed endowment program featuring formal investiture ceremonies, production of original medallions, and reporting of fund usage. Began with four existing endowments that were revitalized, then added an additional five at $2M each.

• Stewardship- Crafted best practices to strengthen long-term relationships with donors.

• Recognition- Managed new and historic recognition for four large hospitals, including named opportunities for units, departments, rooms, art, specialty signage, and donor walls. Additionally, directed donor recognition gifts for both foundations.

• Capital Campaign– Created donor gift profiles, developed marketing materials for donors, and created presentations for the public relating to the campaign.

• Giftmap- Implemented the software, Giftmap, to interface with Razors Edge to track named spaces within the Children’s Hospital of SA. Trained staff on the new stewardship and recognition guidelines as well as the Giftmap software.

• Marketing Materials- Developed marketing materials to support donor relations for both foundations.

 

Director of Development  |  Cross Trails Ministry

September 2011—July 2013

• Development Plan- Managed financial development including seven annual appeals, major gifts, annual fund, planned giving, endowment funds, and congregational relations. Additionally, directed donor stewardship and recognition

• Board Development- Initiated financial giving requirement for the Board of Directors resulting in board giving increasing from 5% to 100% in the first year.

• Deficit Reduction- Reduced $160,000 deficit by raising $74,530 through one congregational appeal– a first for this agency.

• Matching Funds- Partnered with foundations, to ensure the availability of matching funds for projects, resulting in an increase in the overall budget of 9.36%.

• Donor Software- Directed the implementation of the first donor tracking software and trained staff in it’s use.

• Donor Marketing- Managed communication with donors and constituents through professional marketing and public relations materials.

 

Minister of Youth and Families  |  Christ Lutheran Church 

August 2004—September 2011

• Event Management- Developed and managed ministry opportunities and community events for the congregation.

• Curriculum Development- Wrote curriculum for special programs such as winter breaks, Bible School, and other programming.

• Funding Management- Significantly increased funding for the youth ministry programs through the management of large community based events.

• Marketing Materials- Established timing and creation of marketing materials for the congregation including newsletters, email marketing, web page design and updates, social media and print material.

• Team Management- Managed Youth Ministry interns annually through a successful partnership with Texas Lutheran University. Trained, organized, and directed staff and volunteers for programs. Served as the only senior staff member during a two-year interim period without a Senior Pastor, which included the leading the staff, and ensuring Sunday worship and education opportunities took place.

• Guest Lecturer- Guest lecturer at Texas Lutheran University, Youth & Family Ministry Department